It all started in 1996. Happy Feet began as a mall cart program, which quickly expanded throughout the US, England, Canada and Spain. Our business philosophy is family-oriented, which makes us different from many other wholesalers and/or web vendors. We are very close to our operators and their families and we take a lot of pride in that.
My name is Pat Yates, president and owner of Happy Feet. Happy Feet has always been family owned and I bought the business outright in 2002, expanding to hundreds of malls in the US. The product line began with only a handful of styles in standard colors and has since added animal slippers, NCAA slippers, NBA slippers, NFL slippers and now a DreamWorks slippers and plush toy line. While in the beginning we were focused on specialty retail, in 2002 we took a stronger focus on ecommerce, which has been the fastest growing segment of the business.
In 2010 we added Nicole “Snooki” Polizzi as a licensee, after she wore the pink and white Happy Feet slippers on MTV's Jersey Shore. She then took her slippers to a series of television appearances, including: Late Night with Jimmy Fallon, The Tonight Show with Jay Leno, The Late Show with David Letterman, The Wendy Williams Show, Good Morning America and The Today Show. Over the years, Happy Feet slippers have been featured on many other television shows, including The Bachelorette and Sean Saves the World.
In 2014, I got the opportunity to pitch Happy Feet to the Sharks on ABC's Shark Tank. I was thrilled to secure a deal with Robert Herjavec, which led to a lot of publicity for my company. Recently we took our business to the next level by securing a deal with DreamWorks Animation. We have recently signed on to produce plush toys and slippers for a number of DreamWorks properties, including: Shrek, Kung Fu Panda, Madagascar and How to Train Your Dragon. These new products are now available and they are the highest quality slippers and plush we have ever made. I couldn’t be more proud!
I'm always on the lookout for new licensees to add even more fantastic styles to the Happy Feet line. I take pride in providing amazing products and services to my customers and will continue to work hard adding and updating the Happy Feet line moving forward.
Thanks for shopping with us and I hope you and your family enjoy your Happy Feet!