My name is Pat Yates, President and Owner of HappyFeet Slippers and I would love to share my story with you because I think it is a good one.
It all started in 1996. I had already dove into entrepreneurship in the form of selling various products at the kiosks in the mall. Around this time, my parents, Chet & Sharon were at a trade show where they spotted a mockup of HappyFeet Slippers and they immediately realized that this could be an amazing product for the kiosks. They were right!
From there with HappyFeet Slippers and as a family, we quickly expanded to kiosks in malls throughout the US, England, Canada and Spain.
In 2002, I bought the business and Chet and Sharon retired and this is where it get's really interesting...
First, we expanded the product line over time. The original product line included 10 sneaker slippers. Today, we have Animal Slippers, NCAA, NBA, NFL, UEFA, MLB, DreamWorks, Disney, Marvel, Snooki, Young Money Entertainment, Flipemz, Zlipperz & Slides that include such great brands as Nickelodeon & DC Comics.
Next, we evolved our sales channels. In 2002 we took a stronger focus on e-commerce, which has proven to be the right move. It wasn't always easy making the transition to online retail when it wasn't as big as it is now but we got an unusual boost in sales from the most unexpected place and this is where it gets really really interesting...
In 2010, back when reality TV was a new concept, Nicole “Snooki” Polizzi showed up on the breakout hit Jersey Shore wearing a pair of pink and white HappyFeet Slippers. We saw her and we knew she needed her own line. To this day, she has her own line of slippers and as part of the HappyFeet Slippers Family, she always will.
Working with Nicole is a whirlwind! She has taken us on television appearances, including: Late Night with Jimmy Fallon, The Tonight Show with Jay Leno, The Late Show with David Letterman, The Wendy Williams Show, Good Morning America, The Today Show and of course Jersey Shore.
Luckily, The television appearances do not stop there for HappyFeet Slippers. Over the years, HappyFeet Slippers have been seen in so many television shows & movies, we consistently get calls about places HappyFeet Slippers have been spotted but none as famous as Shark Tank!
In 2014, I got the opportunity to pitch HappyFeet Slippers to the Sharks on ABC's Shark Tank. I was thrilled to secure a deal with Robert Herjavec. It has opened doors and exposure that has allowed HappyFeet Slippers to continue to create and bring high quality amazing designs to market.
To this day, I am always on the lookout for new licensees to add even more fantastic styles to the HappyFeet Slippers line. I take pride in our quality and our customer service and we will continue to work hard adding and updating the HappyFeet Slippers line moving forward and we hope to see you as we do.
Thank you for shopping with us! Enjoy your HappyFeet Slippers!